Zapier Automation is an excellent way to drive down your operational costs. But, it’s important to remember that Zapier itself is not free – and the more tasks that you automate, the more money you’ll have to spend on it every month.
So, how expensive is Zapier?
In this guide to Zapier pricing, you’ll see how much Zapier costs. You’ll learn exactly what you get for the money and pick the best Zapier pricing plan for your business.
Lastly, you’ll learn about potential Zapier alternatives and whether you should build the automations yourself or hire a Zapier expert to do that for you – So, let’s jump right to it!
How Much Does Zapier Cost Per Month? Zapier Pricing Plans
When you sign up for Zapier, you can choose one of five pricing plans: Free, Starter, Professional, Team, and Company plan.
Technically, to start using Zapier, you don’t have to spend a dime. The Zapier free plan lets you automate up to 100 tasks per month. But, as you’re about to see, there’s not much you can do with those 100 tasks.
That’s why, if you’re serious about automating your business – you’ll need a Zapier paid plan.
The monthly price of Zapier depends on three things:
- The number of tasks that you want to automate.
- The number of extra features that you need.
- Whether you pick a monthly or annual subscription.
For example, this is what the standard monthly subscription Zapier offer looks like – each plan is selected with the default (lowest) number of tasks:
And here are the same plans with annual billing (and a 33% discount) applied:
As you can see, annual pricing can drive down Zapier cost quite significantly. So, how do you decide between a monthly subscription and an annual one?
If you know your estimated monthly usage (and don’t expect to grow the number of automated tasks exponentially), an annual subscription is a better choice. Similarly, if you know you’ll use Zapier for at least another year, the annual Zapier pricing plan is the way to go.
Of course, you don’t lose any money for the time not used in a specific plan. All unused time will be credited towards a new Zapier pricing plan. That’s whether you move from monthly billing to annual or the other way around.
Please note, however, that if you downgrade your Zapier account to a free plan, you will not get a refund. Instead, Any unused time will be credited to you if you decide to sign up for a paid plan in the future.
How Does Zapier Pricing Work: Available Tasks
Of course, if you look at the Professional plan (as you’ll learn, the first “serious” automation plan) you may feel that 2000 tasks per month is not enough. And, if you plan to build serious workflows, it is. But, that doesn’t mean you can’t go beyond that.
If you pick the Professional plan, you can choose to buy even up to 2,000,000 Zapier tasks every month. That’s 1000 times more than what you get in the default plan. Of course, the cost of your Zapier subscription plan goes up as well. If you stick to monthly billing, you’ll be charged $5,099 every month!
If you’re curious, here’s a table comparing the cost of each Zapier plan depending on the number of tasks that you choose (monthly billing)
The Cost of Zapier Subscription vs Available Tasks – Monthly Billing:
|Plan Name/Number of Tasks per Month||Starter||Professional||Team||Company|
The Cost of Zapier Subscription vs Available Tasks – Annual Billing:
|Plan Name/Number of Tasks per Month||Starter||Professional||Team||Company|
Now, you may be wondering if you’ll ever reach 2 million. And while that number may seem surreal, it’s actually very easy to hit several thousand or even tens of thousands. And I’m not talking about accidents like getting your Zap stuck in a loop (which may use up a lot of tasks very quickly) 🙂
But, the more multi-step Zaps that you build and the more features such as loops that you use, the faster your task usage is.
Speaking of features – let’s look at what you get in each Zapier pricing plan.
Zapier Pricing Plans: Feature Comparison
Now that you know the difference in pricing in terms of money spent and task allowance, let’s look at the extra features that you get in each tier.
First, let’s look at Usage – which covers things such as the number of steps you can create in your Zaps, how many Zaps you can create, and which apps you integrate in your Zap.
Zapier Pricing Plans: Usage Comparison
If you compare the Zapier free plan to any of the Zapier pricing options, the differences are huge. With the free Zapier plan, you can only create a single-step Zap (so a trigger followed by one action). This means you could technically leverage a Zapier LinkedIn setup to collect leads – but you would be unable to filter them, process them, or add them to a tool like Pipedrive.
You also can’t use any Premium apps, which limits you even more. For example, you would not be able to collect leads with Facebook Lead Ads Zapier integration (which is a Premium Zapier app):
What’s more, because you can only add one step to each Zap, you can’t use any of the Zapier Formatter apps to format data. You also can’t use Zapier filters – as a filter is counted as one step in the Zap. Lastly, you can only have five of those two-step Zaps – which is far from generous.
Now, if you look at the Starter Plan, you can build multi-step Zaps and access up to 3 premium apps. You can also have 20 different Zaps activated at the same time in your account. With 750 tasks, you finally get to automate more work. Still, you’re missing out on Zapier Paths, which means you can’t really leverage advanced automation logic.
The main difference between the Starter Plan and the Professional, Team, and Company plans is that the polling trigger will run every 2 minutes (Professional), and 1 minute (the latter three plans), compared to 15 minutes on the Starter Plan. If you need Zaps to trigger fast, this alone may be worth the extra cost.
Zapier Pricing Plans: Editor Features Comparison
Now, let’s get to the available editor features. I’ve already mentioned some of them – like the lack of access to Zapier filters or Formatter steps – in the previous section. But, there are more differences than that.
For example, the free plan doesn’t give you any control over versioning your Zaps – which is a critical feature in development. And while you get version history in the Starter plan, you still can’t roll back to it unless you get the Professional Zapier plan.
What’s more, the Free and Starter Plans won’t replay the Zaps automatically whenever you encounter an error. To do that, you need to get Zapier’s Professional plan.
The latter, as mentioned earlier, is required if you want to be able to create custom logic with Paths (as well as duplicate and reorder paths or auto-replay Zaps).
But, even the Professional plan doesn’t let you choose which Zaps should be automatically replayed whenever they get halted or experience an error. You also don’t get access to Error Ratio Settings or customized polling intervals. The ability to customize polling intervals is available only on the Company plan.
As you can see, there are also no differences between the Professional and Team plan – other than the number of users.
Zapier Pricing Plans: Organization & Integration
This section is super short – as you can see, the only difference is the lack of Connections via Webhooks in the Free plan. That’s because the Webhooks by Zapier app is a Premium app:
Zapier Pricing Plans: Admin Features
Because admin features are designed to help you manage your team of Zapier developers, the two feature categories are aimed specifically at the Team and Company plan subscribers.
To help you better manage your workflow, Zapier gives you access to Folder permissions, shared app connections, and audit logs. You can also leverage shared workspace and even export all Zaps. The main difference between company and Team accounts is the ability to create a Super Admin user and use advanced admin permissions.
Zapier Pricing Plans: Security & Support
Lastly, we get to Security & Support. Except Custom Error Notifications, which are available to Professional Zapier plan users, they’re also aimed at Team and Company users.
Compared to the lower-tier users, Zapier Team pricing plan subscribers get access to Live chat and faster support.
The majority of those features, such as User provisioning, App restrictions, SAML SSO, or Custom data retention settings belong exclusively to the Company plan.
Of course, just because Professional plan users don’t get access to any of these extra Security and Support perks, that doesn’t mean their accounts are not secured or that they won’t receive any support – quite the opposite.
The support – while not “Premier” in the Professional plan, is still fast and extremely helpful. The reason why Team and Company subscribers receive Premier support is that it’s even faster.
And, when it comes to automating your tasks, both reliability and support are extremely important. After all, you want your automations to be running error-free 24 hours a day, seven days a week.
In fact, support and security are one of the main reasons why Zapier may be worth its premium price (compared to its alternatives).
Is Zapier Premium (Paid Plan) Worth It?
As you can see, the costs of automation can quickly add up. Plus, if you are serious about automating your work, you need a Professional plan. This drives the total cost of your automation in an instant. But is Zapier really that expensive compared to other tools?
While there are several great alternatives to Zapier – all with their pros and cons – Zapier boasts two huge advantages that are also critical things in automation. What are they? I’m talking of course about the aforementioned security and reliability.
As the biggest online automation platform, Zapier offers the highest level of security of all the tools. Its support is great and the availability of its infrastructure is superb. Here’s Zapier availability data for July 2023:
Of course, these are not the only reasons why you want to choose Zapier to automate your workflow. Other reasons include over 5,000 integrations (and that number is growing as you read this article!) and a dead simple setup of basic automation workflows. The number of integration alone may justify the steep cost of Zapier.
And sure, there are more affordable alternatives – but if you want a solution that’s easy to maintain and reliable, you can’t go wrong with Zapier. After all, said maintenance and development is another cost that you need to take into consideration when planning your automation workflows.
The Total Cost of Zapier – To Hire or Build Out Yourself
One thing you’ve got to keep in mind when calculating the cost of your automation workflows is development. Keep in mind that whether you hire a Zapier consultant, an automation agency, or develop all the workflows yourself, you’re going to pay the development cost.
The only difference is, you’ll either pay it with money or your time.
If you decide to do the work yourself, Zapier is definitely easier to learn compared to all the other platforms.
However, no matter how easy it is, remember that there’s always an alternative cost. If you’re the one developing the workflows, you don’t focus on things that grow your business. It also most likely takes you longer (which means your work is not automated for a longer period).
Lastly, if you want to leverage things such as Webhooks, APIs, and custom integrations, you will spend A LONG time before you master everything. Trust me, as a Zapier developer, I had to learn all of that 🙂
Of course, if you’re going to hire someone to do the work for you, you can also look for a developer who can build and maintain your workflows using a different platform.
After all, if you’re paying to get everything built, you want to make sure you choose the best platform for your needs. That’s where we get to Zapier alternatives.
Affordable Zapier Alternatives
Zapier is a popular, versatile, and reliable automation platform. But it’s also expensive and its UI is clunky and far from user-friendly. Thankfully, it’s not the only platform out there, and there are other tools you can use to build automated workflow. The two most popular ones are Make (formerly Integromat) and n8n.
- Make (Integromat)
Make is an advanced automation platform that lets you perform more tasks for less money (on average, as their operations are counted differently from Zapier’s tasks). However, its learning curve is much steeper and the setup is usually more time-consuming.
That’s unless you’re building huge Zapier workflows with multiple Paths. These are easy to set up but take plenty of time due to poor user experience. If you’re interested in learning more about the platform, here’s an in-depth Make vs Zapier comparison.
An automation platform that’s very similar to Make. It offers a similar, highly-intuitive workflow builder and many of the same advanced features as Make. The main difference is that you can also self-host n8n, which means there are no monthly fees.
On the other hand, you have to pay for (and maintain) the server and make sure it’s running reliably 24/7.
Zapier Pricing – Choosing the Best Plan for Your Needs
Now that we’ve reviewed all the differences between various Zapier pricing options, let’s answer the final question:
“How much does Zapier cost?”
And the answer to that question is – you guessed it – it depends.
How expensive is Zapier for you will depend on how many tasks you plan to automate and the number of Zaps you want to create. It will also depend on whether you need to use Paths and are going to work alone or with a team.
But, my advice is – if you’re serious about automation – pick the very first plan that allows you to meet your current automation goals and build on that. Don’t go for the Team plan if you’re all on your own but don’t be afraid to invest in the Professional plan if you need advanced logic.
In fact, I’m curious – which plan are you using – and why? Leave a comment below (if you quit Zapier for other tools – don’t be afraid to mention that too!)
And, of course, if you need any help with Zapier pricing and assessing your needs, or are looking for a Zapier developer to build the workflows for you – I’m here to help.
Schedule a free 20-minute call and let’s discuss your Zapier needs and automation goals.
Hey, I’m Jacek. I’m the founder and Chief Automator at Clickleo.com
I’m on a mission to help you use automation to reclaim your time and achieve more in your business.
You can find out more about me – and why I started Clickleo – over on this page