How to Integrate Your Squarespace Website with Zapier

Squarespace is a popular website builder that makes creating websites intuitive and easy. Once you sign up, you don’t have to worry about coding, hosting, or any of the things webmasters have to deal with. The problem?

Compared to some of its competitors, it offers just a few third-party integrations. Thankfully, that’s where Zapier comes in.

In this quick guide to Zapier Squarespace integration, we’ll look into how to integrate the latter with Zapier. 

We’ll also go through the key benefits of doing it and list sample workflows that can get you the most out of it.

Why Connect Your Squarespace Website to Zapier

Squarespace is a popular web development solution that’s used by thousands of entrepreneurs around the world. 

It can be used to create any kind of website, from an e-Commerce store to a restaurant or a consulting business site. You can use the platform to sell services, online courses, or promote a local business.

The great thing about it is that it makes the entire process of setting up a website extremely easy. Once you pick your website category and type, Squarespace can even suggest a template for you to start with:

Of course, all of these things sound great. But while they ease the process around web design, there’s a lot more to running a website than that.

To get the most out of your website, you also want to connect it to the tools that you’re using in your business. Only then can you automate your workflow. The problem? 

The number of direct integrations offered by Squarespace is limited. For example, out of all autoresponders, you only get a direct integration with Mailchimp. And, it’s not even that robust.

But, that’s where a Squarespace Zapier integration comes to save the day. 

By integrating Zapier with Squarespace, you can:

• Connect your store to thousands of third-party applications. Speed up order processing and automate lead management. 
• Go beyond features available in built-in integrations. Often, native integrations are convenient but give you only the most basic functionality. Thanks to Zapier’s popularity, many of its integrations offer a lot more features.
• Build robust, multi-app workflows. Lastly, by connecting your store to Zapier you can connect multiple apps inside one convenient workflow. 
• With Zapier, you can use tools like Zapier Formatter to format your data before you send it to the app of your choice. 

Depending on the nature of your business, there might be other reasons for using Squarespace with Zapier. 

But, now that you know the most important ones, let’s look at how you can actually set up the integration. 

How to Connect Squarespace to Zapier

Unlike many platforms, Squarespace requires more than just your login credentials. Because one account can host multiple sites, you need to create an API assigned to that particular website. To get started, head over to Zapier and search for Squarespace:

When you try to connect the account, you’ll be asked to enter your Squarespace API key. Here’s how to get it.

First, log into your Squarespace account and select the website that you want to connect to Zapier. Then, open the Settings menu: 

Once there, click Advanced: 

There, select Developer API Keys: 

Unless you’ve already generated a key in the past, you’ll be asked to generate a new one. To do that, hit Generate Key:

Next, enter the key name. In the permissions, make sure that you select Forms:

The last thing to do after you generate the key is to head over to Zapier and paste it into the pop-up window. 

Once that’s done, you can start creating Squarespace Zaps. But first, let’s look at the available Squarespace Zapier triggers and actions.

Available Squarespace Triggers and Actions

Those looking to automate different areas of their business will be disappointed. Sadly, Squarespace offers just one trigger.

Thankfully, because it’s a form submission trigger, it’s one of the most useful triggers you could get. And what about Zapier action events?

This is where Squarespace will disappoint automation users even more:

Sadly, as you can see, there’s not a single Squarespace Zapier action. This means that it’s impossible to send data back into your store. 

And while the lack of action events is a real shame, the low number of triggers may be less of an obstacle. Why? Here’s a quick workaround.

Using Third-Party Apps as Triggers in Your Squarespace Workflows

Even though Squarespace offers just one Zapier trigger that doesn’t mean you can’t use it to create robust Zapier workflows. The secret is in its native integrations.

Squarespace boasts quite a few built-in integrations. As such, it may be possible to use those apps to trigger Zapier workflows. 

For example, you can use any of the social networks that integrate with Squarespace to trigger a Zap. The list of networks includes all the biggest names such as Twitter, Facebook, Instagram, Pinterest, and Linkedin.

Simply wait for the content to be published and use that event to trigger a Zap. Naturally, don’t forget to create filters if you’re using your social profiles elsewhere.

Another quick Zap includes eCommerce automation. Squarespace allows you to integrate Stripe as one of the payment processors. 

This allows you to leverage the  Stripe Zapier integration and create a Zap triggered by a new Stripe payment. 

Five Sample Squarespace Zaps

Because we are restricted to just one Squarespace trigger and get no Zapier actions, the first four Zaps will focus on processing form data. In the fifth one, we’ll use a third-party trigger. So, without further ado, here are five ideas that you can steal for your Squarespace business website:

Add a Google Calendar Event for Squarespace Form Submission

Let’s start with something small. If you’re running a very simple consulting business, you probably don’t need any fancy PM or CRM tools. Instead, the #1 thing that you want is to remember to reply to the inquiry. 

The easiest way to do that? Create a Google Calendar event for each note that you receive. Treat it as a reminder to make sure that you get to it. 

Of course, you can use any calendar that you want. What’s important is that you can then use that event to trigger another Zap. 

Alternatively, you can expand the Zap with things like email automation. In the following Zaps, we’ll look at other sample tools that you could integrate with Squarespace. 

Send Confirmation Emails with Squarespace and Gmail

Now, imagine you’ve received a new form submission and need a quick way to save someone’s contact details. You also need a note to process it and send a quick follow-up email. It’s possible you could do all three using native Squarespace integrations. However, with Zapier, you’re not restricted to the few tools offered by Squarespace. You can also control the entire workflow in one convenient dashboard.

While the exact tools that you use will vary, here’s a very basic setup that you could use: 

First, we want to add contact details to a spreadsheet where we keep all details of incoming inquiries. 

Next, you want to create an Evernote note with the data pulled from the form. Lastly, you want to use Squarespace Gmail integration (through Zapier) to send an email to that person:

Note that a Squarespace Gmail setup with the use of Zapier is perfect to send one-off emails. However, it doesn’t allow you to create follow-up campaigns. Thankfully, there’s a lot more that you can accomplish with the right Zap.

Create a Task for a Contact Form Submission

Next, let’s look at a slightly different Zap. Let’s say that you’re offering a local service and just received an inquiry about your offer. 

The first thing that you may want to do is save that person’s data inside your single source of truth. You then want to create a task for your team member to process the inquiry. You then also want to notify that team using Slack about it. 

Here’s what a sample Zap could look like:

While it looks pretty basic, it’s already more than you can do with Squarespace alone.  

Now, imagine that your local business operates in different neighborhoods. With Zapier Paths, you could automatically send those leads to a team responsible for that neighborhood. 

Of course, this example is not restricted to local businesses. The same principle can apply to anything that you want to segment your leads on. Whether it’s the type of service, cost, area, or demographics data. 

Add a New Contact to Your Favorite CRM

The above setup allows us to speed up the processing of an inquiry – but it doesn’t do anything with that lead afterward. To ensure that you get the most out of your lead, you can:

• Add your Squarespace lead to ActiveCampaign, ConvertKit, or Constant Contact.
• Move an incoming Squarespace lead straight to Hubspot or another CRM
• Create a new deal in a Sales Management tool like Pipedrive.

Of course, just like in the above example, you can create a two-step Zap or you can expand it with additional steps. You could even add the ActiveCampaign or ConvertKit step to the above Squarespace Zap. 

Here’s what it would look like merged with the previous steps: 

In the beginning, we follow the basic flow. We get a new form submission so we add the details to our database and create a Trello card to process it. After that, we let the team know about the new inquiry.

By adding the lead to ActiveCampaign, we can keep sending emails to the lead in the future. Of course, there are a few things that you should pay attention to when adding Squarespace leads to a tool like ActiveCampaign:

• First, before you send a single email, make sure that you get permission to email your leads. Even if you don’t have to ask for GDPR consent, it’s a good idea to let your audience know what to expect. The last thing you want is an angry lead flooded with emails they didn’t expect. 
• Depending on your sales funnel, it might be a good idea to first process the lead manually, before you start emailing your audience. For example, if they qualify to become a customer, there’s no point in sending them a warm-up sequence. 

The good news is that with the right setup almost everything, including segmentation, can be automated. 

Process a New eCommerce Order

So far we focused on Zaps triggered by Squarespace itself. However, what to do if you need to trigger a Zap whenever someone makes a payment? 

That’s where built-in integrations can help you. 

An excellent example of this is the aforementioned integration with Stripe. Simply connect Stripe to your Squarespace store and create a Zap triggered by a new Stripe payment (or invoice). Here’s what a sample Squarespace – Stripe – Zapier integration could look like:

As you can see, we added an optional filter to prevent the Zap from running if payment is not coming from Squarespace. If your Squarespace website is the only place where you’re accepting Stripe payments, then you don’t have to worry about the filter. 

In this case, all that’s left is for you to wait for a new payment event to happen.

Automate Your Squarespace Forms with Zapier

Squarespace is a great web development and hosting service. It’s a real shame that its Zapier integration is limited to just one trigger event and doesn’t offer any action steps. 

Still, if you’re looking to process inquiries or email opt-ins, it’s more than enough. However, where it severely lacks is eCommerce. 

If you plan to automate your eCommerce processes, Squarespace doesn’t give you a single Zapier event to do that. Thankfully, as discussed earlier in the article (and as shown in Zap #5), there are workarounds. The problem is that they force you to build less intuitive Zapier workflows. 

But, if you can automate time-consuming, repetitive processes, it’s probably worth the hassle. 

And the good news is that you don’t have to look for said workarounds or build any Squarespace Zaps yourself. Schedule a quick call to discuss your Zapier setup and business automation needs.