Building and managing a website used to be hard. But, thanks to drag-and-drop builders like Wix, anyone can create a website or an online store. And, with a Wix and Zapier integration, they can automate a big part of its functioning!

In this guide, we’ll look at how Wix and Zapier can work together to streamline your business processes. You’ll see how to connect the two, set Wix as a Zap trigger, and what are the most popular workflows you could set up. 

What’s Wix and What Makes It Popular?

A screenshot of Wix homepage

One of the biggest advantages of Wix is its drag-and-drop editor. It allows users to build beautiful websites without any design or coding experience. 

And, even if they do hire someone to build that website, they don’t have to worry about managing it after its done. 

Thanks to Wix’s super-intuitive menu, the site is super easy to manage or tweak. Here’s a quick video tutorial to show you just how simple it is:

On top of the website builder, Wix offers themes, apps, and a wealth of third-party integrations. The platform also offers an intuitive mobile app that allows you to manage and edit your website on the go.  

And, should you need help, you can easily hire vetted Wix professionals to help you set up your website. 

Its many features and ease of use make it an excellent choice for all kinds of businesses. Whether you’re a consultant, freelancer, a small businesses or an eCommerce entrepreneurs, Wix is a great choice to get you started.

As a cloud-based solution, the platform offers several different payment plans. These depend on the type of website that you want to create. Choose between a personal or business site or an eCommerce store. 

Lastly, it’s important to add that, on top of all its great features, the platform offers several third-party integrations. 

The one that interests us the most is, of course, a Wix Zapier integration. 

But, before we get to it, let’s take a quick look at one more interesting Wix feature – Automations.

Wix Automations – An Alternative to Zapier? 

Wix Automations is a built-in Wix feature that allows you to automate certain processes on your Wix website. Each automation is made up of three different elements:

  • A trigger – this is what triggers the automation
  • An action – what happens when the automation gets triggered
  • Timing – when the automation should fire

 There are over 30 automation ideas which are split into five different categories:

  • Sell more online
  • Engage with clients
  • Retain customers
  • Get paid on time
  • Manage business

For example, here are the available automations in the “Engage with clients” category: 

Sample Wix automations in the "engage with clients" category

Of course, you’re free to build your own automation too. The only problem is that if you want to build multi-step Wix workflows, you’ve got to upgrade Adscend.

Adscend is Wix’s marketing & customer management suite. It offers built-in SEO tools, a video maker, and marketing integrations. 

The problem is, it’s very pricey for what it offers – at least in the automation department. 

The first Adscend plan allows you to create 7 automations with two follow-up actions each. To get an unlimited number, with up to 10 follow-up actions each, you’d need the unlimited plan at $49 per month.

Luckily, you can go around some of the above limitations (and get a lot more) with a Wix and Zapier integration.  

Why Connect Wix and Zapier?

There are a couple of other reasons to connect the two:

  • Go Around Wix Steps Limitation

With Zapier, you don’t have to invest in Wix Adscend to create multi-step workflows. Simply add Zapier as an action step inside Wix and finish the workflow inside a Zap. The only limitation is, you can create just two automations without the Adscend paid plan.

  • Get a Lot More for Your Buck

At Adscend’s current price point, integrating Zapier into your Wix automation flow gives you a staggering ROI. That’s even if you upgrade to the Adscend paid plan.

Not only is Zapier’s Starter plan cheaper than the Adscend’s one. In fact, the first Adscend tier costs the same as Zapier’s Professional plan (if billed annually).

But, most importantly, Zapier gives you access not to dozens but to thousands (5000+) of apps. Not to mention all the extra features like filters, Zapier formatter, or Paths.

  • Achieve More Goals with Complex Workflows

That number of available apps can expand what you can do with your Wix Automation setup. 

This, plus the ability to build Zaps made up of up to 100 steps, allows you to create even extremely complex workflows. 

Those workflows can, in turn, give you a competitive edge and bring you closer to your business goals. 

  • Save Even More Time and Money

Lastly, the more you can automate, the less work you and your team have to do manually. 

This saves you not only more time and money but allows you to focus on things that matter the most. 

Doing that leads to a snowball effect, where you can achieve even higher savings and further work on optimizing your business. 

How to Connect Zapier to Wix? 

To connect your Wix site to Zapier, you’ve got to first create a Wix automation. To do that, head over to Automations in your website management dashboard.

Then, select Start from Scratch button below the list of automation categories: 

Wix automations category menu with a red arrow pointing at the "start from scratch" button

Next, choose your automation trigger. For this example, we’re going to use the Wix Forms one. Our Zapier automation will be triggered whenever someone submits a contact form on our Wix website:

Sample wix automations triggers

Next, select the action. To connect Zapier to Wix, find the “Connect to Zapier” action. If all you see is the below (no webhook or Zapier), you’ve got to first enable them for your site. 

Sample wix automations actions with no zapier connection activated

How do you do that? 

To access Zapier in the actions menu, you’ve got to enable developer mode inside Wix Velo.

 Velo is Wix’s full-stack development platform that you can use to build and deploy web apps. To find the Developer Mode menu, go to the Wix Velo website and hit Start a Project

Wix Velo homepage with an arrow pointing at the "start a project" button

Next, from the top menu select Dev Mode. There, make sure that the Enable Developer Mode toggle is switched on:

Wix Velo developer mode button

Now, go back to your Wix website and set the action once again. You should now see the Connect to Zapier option just like in the below screenshot: 

Sample wix automations actions with the "connect to Zapier" button visible

Please note that you may have to refresh the page for the changes to happen. And what’s the next step? Once you select Zapier as your Wix Automation action, save the automation workflow you’ve just created. 

Now, it’s time to head over to Zapier and finish the setup. 

How to Connect Wix to Zapier? 

Now that you’ve set the first automation inside Wix, let’s do the work on the Zapier side.

First, log into your Zapier account and open the Zap editor. Start creating a trigger and search for Wix Automations: 

Setting Wix automations as a trigger in Zapier

Then, select an event trigger. Interestingly, there’s only one trigger that you can choose – Automation Rule. If you have many automations set in your Wix account yet see just this one trigger, there’s nothing to worry about. 

This event is used to scan your Wix account and retrieve all the automations that you’ve set inside Wix. 

So it doesn’t matter if you have 1 or 10 (or more). If they’re connected to Zapier, they’ll all soon be found. 

Choosing an event for the Wix Automations app inside Zapier

Once you pick the event, it’s time to connect Zapier to your Wix account. If you’re logged into Wix, you’ll be asked to click the Agree & Add button:

Establishing a connection between Wix automations and Zapier

Next, select your Wix Automations account: 

Choosing one's Wix account inside Zapier

Once that’s done you’ll see all your Automations that are set to connect with your Zapier account. In this example, we’re going to use a Wix Contact form as a trigger for our Zapier automation:

Selecting the right Wix automation inside Zapier

Once you pick the automation, it’s time to test it as a Zapier trigger. Hit the Test Trigger button to do that: 

Testing a Zapier trigger

If the automation was set up correctly, you should see the We found an automation! notification: 

Trigger test success notification

You’re now ready to start setting actions inside your Zap. Interestingly, Wix Automation is only available as a trigger, and cannot be used as an action:

No actions available for Wix automations

This means that there’s no way to send data back to Wix. The rest of the workflow will be configured entirely inside Zapier and there’s no need to go back to Wix at this point. 

Now you know how to set up Wix Zapier automations. Of course, there are many different Wix automations that you could create and use as a Zap trigger. 

Let’s take a look at a few of the most popular ones. 

Wix to Zapier Automation Workflow Ideas

Once you connect Wix Automations to Zapier, you get to take advantage of everything that the latter has to offer. 

This means there’s barely a limit to what you can automate. 

Here are our top three quick Zapier Wix workflow ideas that will help you streamline your business processes. 

Send User Data to Your Main CRM

The most popular automation example is one where you send user data to a CRM. You can start this Zap with several different Wix triggers. These include a form submission (Wix Forms) and new member registration (Site Members). 

Here’s what a sample Wix & Zap Workflow would look like when triggered by the latter:

A sample workflow for sending user data to a CRM using Wix and Zapier

In the first step (the trigger), we use Wix Automations to look for a new sign-up. Once a visitor signs up, we then use Zapier to send a Slack notification to the customer success team. After that, we move customer data to our single source of truth. 

Then, if it’s different from our CRM or marketing automation tool, we move the data there. 

Lastly, we trigger a welcome or onboarding sequence. 

An identical workflow could be triggered by a new form submission. However, we’d probably have to change the team and the database that we move the lead to. 

Whatever the change, make sure to always adjust the Zap to your business needs. 

Create & Assign Tasks for New Store Purchases

In this example, we’re going to trigger our Zap with Wix Stores automation. There are two triggers that you can set with Wix stores:

  • Store order placed
  • Cart abandoned

The latter one – the so-called cart abandonment workflow – is pretty obvious and a must-have if you’re running an eCommerce store. But, let’s focus on the former one. Here’s what it could look like: 

A sample Zap + Wix workflow for processing new Wix store orders

First, we set Wix to trigger Zapier whenever someone makes an order in our store. We then use Zapier to send a Slack notification to the relevant team (for example, someone responsible for shipping). 

We then search for the customer record inside our single-source-of-truth business database. If we find them, we make an update to indicate they’ve made a repeat purchase. If we don’t – we add them as a new record. 

Depending on the structure of our database, we may also want to add a log of the transaction too. Then, we proceed to create a new task in our project management tool for the person responsible for handling the order. 

Once that’s done, we add the customer to our CRM and marketing automation systems. In the last step, we send them a branded email thanking them for a purchase and add them to a post-sales sequence. 

In the sequence, we want to warm them up for their next purchase. 

As with example #1, you don’t have to follow this sample workflow religiously. There are plenty of changes and improvements that could be made to it. 

Synchronize Your CRM Data with Wix Workflows

The third example is all about synchronization. Wix gives you several excellent tools to manage and automate your sales process. One of them is Wix Workflows.

It’s like Trello cards, but rather than tasks, you move around leads that you collected through your Wix website.

For example, if you use it to manage sales, you can move leads between different funnel stages.

Each column can then be used to trigger a different Zap:

A screenshot of different triggers available for Wix workflows

Please note that in the free Wix automations version, you can only have two automations set up.

So if you’d like to set a different flow for each stage, you’ll need to update your Wix Adscend subscription. 

And here’s a sample idea of the Zapier automation you could create for each Wix workflow trigger:

A sample Wix and Zapier Zap created with Workflows as a trigger

Once the Zap gets triggered, you want to look for that lead inside your CRM. You then want to update their status in that CRM (to synchronize it with Wix workflows). 

Lastly, you want to trigger a relevant email marketing campaign that’ll help them move to the next stage in your sales workflow. 

Take Your Wix Automation to the Next Level with Zapier

Of course, there’s a lot more you could achieve with a Wix and Zapier automation. 

It doesn’t matter if you want to automate your invoicing, improve customer service, or streamline site management. With Zapier, the possibilities are endless. 

And what’s your Wix and Zapier automation setup? Share your ideas in the comments.

As always, if you’d like to talk about your business automation, or learn how Zapier could help your business, don’t hesitate to reach out

Jacek Piotrowski
Jacek Piotrowski

Hey, I’m Jacek. I’m the founder and Chief Automator at

I’m on a mission to help you use automation to reclaim your time and achieve more in your business.

You can find out more about me – and why I started Clickleo – over on this page


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