The Process

How to optimize your sales funnel in five simple steps.

Here’s How It Usually Works…


1. Our First Contact

Typically every cooperation starts when you contact me using the contact form or Skype (hint: you can do that now). This way we can get to know each other and discuss your project in details. Sometimes I might be the first to reach out – this happens when I come across a website I believe I can help.

The basic details that you share with me (niche, your website, audience, and products) allow me to assess whether I am a good fit – I don’t accept all the jobs that come my way (but I might be able to offer you a referral).

This is also where I might ask a lot of questions about your business – please answer them. Understanding your business, services, and your target audience is the key to helping your business. If, after learning about your needs, I’m sure I can genuinely help your business – we’re all set!


2. Research & Offer

Once I know your needs, I’ll carefully audit your sales funnel to see what can be done to improve your results. Copywriting? Other CRO changes? Whatever I believe could help your business, I’ll include in a report which you’ll receive together with an offer.

Depending on the size of the project, it can take days or even weeks to finish. Large optimization jobs will need to be divided into milestones. Usually, you need to pay upfront only for the current milestone. We can also use Escrow services – but I’ll have to add their fees to the final cost of the project.

Please note that out of respect for those who are already waiting for their work I never agree to extremely short deadlines.


3. Work, Work, Work…

After we agree on all the details, I get to work. Creating A/B tests, setting up your Google Analytics, writing copy for new landing pages. Depending on the project, the work here can be divided into different stages: Research, Outline & Draft, and Pre-Final Copy:


First I look for all the data and information that might benefit your copy. In this stage, I sometimes ask some extra questions regarding your business and customers.

Outline & Draft

No text can be written in one sitting. After I have researched your audience and gathered all the information for the text, I prepare an outline which later gets turned into a draft. Once ready, the draft has to wait at least 24 hours before I look at it again (I come up with the best ideas when I see the text after a 1 or 2-day break, not right after I write it for the first time).

Pre-Final Copy

After rewriting the draft, I send you the text. Depending on your decision, I can edit the copy if you believe it needs some extra changes.

Naturally, CRO tests and Google Analytics projects will look different – but that’s what I’ll discuss with you once we get to working together! 



4. Further Optimization

No A/B test is a winner each and every time. While I’m usually sure that the proposed changes should improve CRO, there are too many variables to predict how your audience will behave with 100% certainty.  time. That’s why, sometimes projects require further optimization work.

Similarly, sometimes one test is not enough – even if we find a winner in the first round of testing. That’s why I always inform my customers that some tests can take weeks and require a few variations to get the best results. 



5. The End!

Once the milestone is finished we either move to the next one or finalize the project. That’s how simple it is! 

Ready to Work Together?

Go ahead and send me an email with your project ideas.

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