Organizing an event is a tough job. Whether it’s online or offline, there are just so many things that you’ve got to take care of. Thankfully, there’s a tool like Eventbrite that can help you sell tickets and spread the word about the event. And, if you integrate it with other apps, you can use the power of Zapier automation to make your job a whole lot easier. 

In this article, we’ll look at the different tools you can integrate with Eventbrite using Zapier to save time and make your event a success. But first, let’s look at what Eventbrite is!

What Is Eventbrite? 

Eventbrite is a popular ticketing service. You can use it to schedule an event, sell tickets, as well as promote it on the platform. 

The platform supports all kinds of events including concerts, workshops, conferences, and exhibitions. It lets you organize and promote both online and offline events. 

One of the big selling points of Eventbrite ticketing is its ease of use. If you’ve never used it, check out the two below videos to see how easy it is to set up and promote an event. 

Here’s a quick start guide to Eventbrite:

And in the following video, you can learn how to create your first event:

Six Eventbrite Zapier Integration Ideas

Of course, just because you set up an Eventbrite event, doesn’t mean people will come. You still need to take care of marketing and getting people to come. Then you also need to remind them about the event and take care of admin stuff like invoicing. 

Thankfully, you can automate many of those tasks using an Eventbrite Zapier integration. Simply use Zapier to connect Eventbrite with third-party tools and avoid manual data copy-paste. Here are some ideas of what you can automate.

1. Integrate Eventbrite with Airtable to Build a Database of Attendees

The most important thing you can do for your business is to start collecting the data of your attendees. That data isn’t just useful for your current event but can be reused for marketing purposes. 

The best way to do that? Simply add the details of new attendees to an Airtable database. There are two ways you can go about it. You can create a Zap to add each new record, ignoring the existing ones. 

To do that, simply use the “Create Record” step when integrating Eventbrite with Airtable. 

Eventbrite Airtable Zapier integration sample - creating a record

Alternatively, if you already have an existing database, you may want to update every record that signs up for the new event. For example, you may want to add information that they’ve been to more than one event. You can also summarize the ticket expenses of each attendee. 

To do that, you want to use the “Update Record” step instead. 

Eventbrite Airtable Zapier integration sample - updating a record

Keep in mind that to do that, you’ll first need to create the “Find Record in Airtable” step:

Finding a record in Airtable using Zapier

Then, you want to check the “Create Airtable Record if it doesn’t exist” thing. 

Creating a new Airtable record if it doesn't exist using Zapier

Of course, you could set up an Eventbrite and Google Sheets integration instead. But, unless your database is very small, I don’t recommend using Google Sheets for registering attendees. There are a few reasons for that. The more events you create, the easier it is to accidentally remove the spreadsheet (especially if you create a new one for each event). 

It’s also easy for you or someone on your team to accidentally edit the sheet, removing user data (or breaking a Zap). However, if you still want to proceed, connect Eventbrite to the Google Sheets action step “Create Spreadsheet Row”.

Eventbrite Google Sheets Zapier integration sample - adding a new registered attendee

On the other hand, Google Sheets is an excellent tool for recording things like attendance or new orders. It’s lightweight, easily accessible, and easier to use than Airtable.

Eventbrite Google Sheets Zapier integration sample - adding a new order

2. Build an Email List with Eventbrite and Activecampaign

On its own, Eventbrite allows you to send basic emails such as event confirmations and reminders. But email is a very powerful tool and offers a lot more than that! 

First, collecting emails allows you to go beyond what Eventbrite offers and send more customized emails before the event. You can educate and warm up your audience, increasing the number of people who show up. 

Moreover, it lets you send promotional emails with upsells, merchandise, recordings, and… future events! 

That’s right. One of the biggest benefits of building an email list is that you can stay in touch with the attendees. Thanks to that, there’s a chance that every consecutive event will have more attendees. Of course, that’s assuming they like the event! 

So, why integrate Eventbrite with Zapier and ActiveCampaign if there are dozens of other tools? The reason is simple. It’s a powerful platform that allows you to build very advanced automation workflows. It also offers dozens of integrations with third-party tools. 

Not to mention that its Zapier integration is simply pretty damn good. Especially if you consider the different steps that you can include in your workflow:

Integrating Eventbrite with ActiveCampaign using Zapier

The only drawback is the platform’s steep learning curve. So, if you’ve never used an email platform before and it’s your first event (and a small one), it might be better to go with something simple. 

In this case, I believe that an autoresponder like Mailerlite is more than enough for your needs. It doesn’t offer much – but it’s affordable and gets the job done. And its Eventbrite integration through Zapier is pretty simple too! 

Whichever tool you pick, don’t forget to create a new subscriber for each new Attendee:   

Adding a new Eventbrite attendee to Mailerlite

3. Send Text Message Notifications with Eventbrite and EZTexting Integration

Don’t forget that email is not the only tool you can use to let your Eventbrite attendees know about the event. With text messages, you increase the chance that people see the reminder and don’t forget about the event. A great tool to send such messages is EZTexting.

Text messages work especially well shortly before the event, as there’s a high chance they’ll be opened. 

The best is, just like with an email, you can build a list. This means you’ll be able to send personalized text messages about future events. Just think of all the potential recurring attendees!

To do that, you first want to create a new contact before setting up a text message Zap:

Creating a new EZTexting contact for every Eventbrite event attendee

Don’t forget that, just like with email, you should always ask your subscribers for permission to contact them. Spamming is the worst thing you can do for your event and your brand’s credibility!

4. Track Your Ticket in DonorDock

If you’re organizing a fundraising event, you can use Zapier to connect Eventbrite with Donordock. It’s a fundraising management tool offering reporting, donation pages, and tracking. 

By integrating the two, you can track event tickets inside your DonorDock campaign. This saves you time and gives you a better overview of how your event performs. 

You can also use the platform to move your Eventbrite contacts straight into the DonorDock integration: 

An Eventbrite DonorDock integration sample

5. Create Beautiful Event URLs to Skyrocket CTR

If you’re sharing your event URL a lot, you might want to make it stand out. A good-looking URL with a solid CTA may increase its click-through rate a lot. Which, in turn, may increase the number of participants that you invite to your event. 

The good news is that you can automatically create unique URLs with an Eventbrite and Zapier integration. 

Creating a link for every new event in Eventbrite

Of course, the above automation would give you just one URL. And what if you’re using multiple channels to share your event? 

In this case, create a new URL for each channel that you share the post on. And, of course, don’t forget to use Zapier to automate it:

A sample Eventbrite and flow with social media in between

Doing this helps you tap into the biggest benefit of URL shorteners – analytics. By using unique URLs for different marketing channels, you can easily keep track of their click-through rate. 

6. Create Quickbooks Invoices for New Eventbrite Attendees

Organizing events isn’t just about marketing. You also need to take care of the admin stuff. The most important one? Accounting, of course! Thankfully, you can use Eventbrite with Zapier and Quickbooks to automate invoicing.

A sample Eventbrite Quickbooks integration

And, don’t forget to add a Gmail step to send the invoice straight to the attendee! 

Send email with gmail step

Make Organizing Events Easier with Eventbrite and Zapier

The above Zaps are not the only ones that you can build with the Eventbrite and Zapier integration. Sharing social media updates or adding posts on your website are just two of the other ideas you could implement. 

There are a few built-in Eventbrite integrations worth having in your automation workflow. One of them is Zoom (which you can also set up in Zapier!).

Don’t forget that the key to success with automation is to keep experimenting. Sure, you might not automate everything you could when organizing your first event. But as new ideas pop into your head, your workflow will only become more efficient.

And, of course, you don’t have to set it all up yourself. If you’d like to get the most out of Zapier automation, consider hiring a Zapier expert. Let them build the workflow and you focus on what you do best. Which is to provide your audience with the best possible experience during the event.  

Jacek Piotrowski
Jacek Piotrowski

Hey, I’m Jacek. I’m the founder and Chief Automator at

I’m on a mission to help you use automation to reclaim your time and achieve more in your business.

You can find out more about me – and why I started Clickleo – over on this page


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