Use Data to Improve Lagging Conversion Rate

and make more money without increasing your marketing budget.  

The Essential Things I Do to Improve Conversion Rate

Research website elements that need to be changed

 No landing page is perfect – there’s always room for improvement. If you’re not testing your current creatives, you’re leaving money on the table.

Here’s How I’ll Help You Get the Most out of Testing:

  • Analysing your current funnel to find how and where your website visitors are converting
  • Brainstorming ideas and prioritising elements based on the expected funnel improvement
  • Setting up goals based on hypothesis produced during research
  • Running the tests, optimising and adjusting the tests
  • Implementing changes – assuming that they’ve reached statistical significance

The best about A/B testing is it doesn’t matter whether you want to test a service page and get more leads or an eCommerce store looking to improve ROI. From whole landing pages to single elements like imagery, web copy, and CTA buttons – everything can be tested. 

Watch and interact with your visitors to understand their needs

By understanding your visitors, you’ll be able to come up with even more effective A/B tests and find out UX improvements that cannot be found by testing static website elements alone.

Elements that’ll skyrocket the conversion rate of your landing pages:

  • Watch conversion funnels to find out where your visitors leaving your site and how to fix that
  • Set up heatmaps to see where and why your users are clicking, tapping and scrolling your website
  • Identify usability issues by watching the behavior of your visitors directly on the page
  • Run user-friendly feedback polls & surveys to collect the data directly from your visitors
  • Implement the changes necessary to fix the problems found

Watching your visitors, interacting with them, and directly asking them questions is one of the most cost-effective ways of improving your conversion rate big time. And the best is, you’ll be getting the data right from the people who you should be caring about the most your potential and current customers!

Create high-converting dedicated landing pages and bost your sales

First impressions matter. Your customers come to your website with an intention – make sure that your landing page meets their expectations. 

Elements that’ll skyrocket the conversion rate of your landing pages:

  • Thorough audience research
  • One goal – exactly what the visitors are looking for
  • Persuasive, benefit-oriented copy that sells
  • Images that fit your branding and the purpose of the page
  • Actionable Call to Actions
  • Buttons & forms – at the right place, in the right number

 Trying to achieve multiple goals using one landing page is a common mistake that can cost you a fortune in lost conversions – especially if you’re driving paid traffic. Solution? Dedicated landing pages, designed specifically to achieve a given goal.

Stop guessing – let the data make decisions for you.

How It Works? The 4 Steps to Improving Your CTR

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Research

First, I’ll gather as many information about your business as possible. Then, I’ll audit your website, looking for opportunities to improve your CR. Once I have a list of potential tests, I’ll prioritize them based on expected results.

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Create the Tests

Once I know what could be changed, the next step is to choose the right tools and set up the first test/install the right software.

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Watch the Results

You can’t just set up one test and expect it to find the winner. The key is to optimize after each round of testing – which is the key to finding the best variation possible. 

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Choose the Winner

Once there’s enough data to make the results statistically significant, it’s time to choose the winner. Sometimes this also means running the test again – this time testing a different set of variations.

Start Making More Money – Let’s Set Up Your First A/B Test

Conversion Optimization is not just about the numbers – it’s about finding the most effective way to overcome the fears, doubts, and uncertainity of your customers. 

Why You Should Work on Optimizing Your Website’s Conversion Rate from Day 1?

No matter how much you like your new website, you should start looking for ways to improve its conversion rate the moment you start generating enough traffic to it. Why? There are numerous reasons to do that – some of which can have a significant impact on your business: 

  • Lower acquisition cost. Pay less for each customer acquired.
  • Better ROI of your marketing efforts. You don’t have to increase your marketing budget to achieve better results.
  • More money to reinvest. Faster growth and the ability to attract even more customers.
  • Faster business development. Better marketing results mean you’ll attract more clients at a faster rate, accelerating the growth of your business.
  • Your competitors are already doing it! 

 

Ready to Give Your Conversion Rate a Healthy Boost?

Make Your Marketing More Effective

Use the below form and shoot me an email about your online business – I can’t wait to hear from you!

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