by Jacek | Last updated Jul 19, 2018 | Copywriting
What distinguishes a successful business from the one that struggles? A long-term, fruitful relationship with its audience and customers. And email marketing is one of the best tools you can use to establish one. Obviously, to be able to email your audience you need...
by Jacek | Last updated Oct 12, 2018 | Copywriting
What’s the one thing most people pay attention to when they create site or marketing materials? The visuals. Because the first impression matters. But, when it comes to “greeting” your customers, everything is important. The colors that you use, the graphics that you...
by Jacek | Last updated Jul 10, 2018 | Strategy
How great would it be if every person that came to your website made a purchase? In reality, only a small percentage of all visitors will ever buy anything from you. This is because people come to your site with different intentions. Your goal is to adjust your...
by Jacek | Last updated Jul 19, 2018 | Strategy
Now that you know how to research your target audience and have the necessary data, it’s time to create your buyer personas. What are they and why it’s important to develop them? What Are Buyer Personas? Meet Julie, Matthew and Bob Imagine that you are selling an...
by Jacek | Last updated Jul 19, 2018 | Strategy
Marketing to an unknown audience is like buying a lottery ticket. There is a small chance that your investment makes you money, but it’s really tiny. Unlike a lottery, where you risk no more than a few dollars, advertising without knowing and understanding your...
